In Elizabeth Pace’s book, The X and Y of Buy, she explores the similarities and differences between men and women when it comes to shopping and buying. By looking at the historical, physiological, emotional, and social differences between men and women, Pace explains how marketing to men and women differ. She then gives valuable information about how to market to each gender.
From understanding what a head nod communicates to women in conversation to knowing when it is appropriate to help a man find things while shopping, this book is perfect for mom-and-pop shop owners and department store executives. It provides essential insight for how men and women differ in their shopping needs and experiences. Pace presents her ideas in a well organized, easy to read manner that keeps you reading every chapter. While I am not in the selling business, the information is still practical for a ministry position, as men and women ministries market to their specific gender. Overall, I recommended this book to anyone who is looking for a layman’s guide to marketing and sales or even understanding your significant other.
Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255